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	<link>http://www.nielsondesign.com</link>
	<description>Silicon Valley Graphic and Web Design Firm, Experts in Look and Feel: Identity Design, Modern Web Design, Collateral Design, Packaging Design, Professional Photography, and More.</description>
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		<title>Six tips for better FAQs</title>
		<link>http://www.nielsondesign.com/five-tips-for-better-faqs/</link>
		<comments>http://www.nielsondesign.com/five-tips-for-better-faqs/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 08:17:08 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=971</guid>
		<description><![CDATA[I don&#8217;t like FAQs, but I&#8217;m sometimes asked to write or edit them.  As a user, I seldom read FAQs and, when I do skim them, I seldom find my question. A staple of computer software and hardware products,  FAQs were originally designed to answer technical questions, but today marcom departments may get involved. At...]]></description>
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		<title>Selling tip: don&#8217;t talk so much!</title>
		<link>http://www.nielsondesign.com/selling-tip-dont-talk-so-much/</link>
		<comments>http://www.nielsondesign.com/selling-tip-dont-talk-so-much/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 18:44:29 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[sales strategy]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=967</guid>
		<description><![CDATA[I had a 40-minute telephone conversation with some who wants my business, or rather the business of a non-profit association for which I am on the board of directors as a volunteer. Her company is planning to respond to our request for proposal and she called to get acquainted and ask some questions. A good...]]></description>
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		<title>The &#8220;thriller-filler-spiller&#8221; formula for great service and products</title>
		<link>http://www.nielsondesign.com/the-thriller-filler-spiller-formula-great-service-and-products/</link>
		<comments>http://www.nielsondesign.com/the-thriller-filler-spiller-formula-great-service-and-products/#comments</comments>
		<pubDate>Wed, 19 May 2010 07:16:39 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=962</guid>
		<description><![CDATA[I heard something new when buying container plants today. The vendor told me the principle of grouping plants for a complete, stunning effect. “You need a thriller, a filler, and a spiller,” she said. Gardeners know this, but I hadn’t heard it before, and it struck me as brilliant in its memorable simplicity and usefulness....]]></description>
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		<title>Designing a service or product? Role-play it.</title>
		<link>http://www.nielsondesign.com/designing-a-service-or-product-role-play-it/</link>
		<comments>http://www.nielsondesign.com/designing-a-service-or-product-role-play-it/#comments</comments>
		<pubDate>Fri, 14 May 2010 22:30:48 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=955</guid>
		<description><![CDATA[While writing for a software company recently, I learned that their developers have begun going to customer locations to watch customers use the software in their daily work. Instead of relying on various emissaries, such as account managers, to bring back customer needs, the company had decided to send the developers out into the customer’s...]]></description>
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		<title>Marketing lessons from interactive theater</title>
		<link>http://www.nielsondesign.com/marketing-lessons-from-interactive-theater/</link>
		<comments>http://www.nielsondesign.com/marketing-lessons-from-interactive-theater/#comments</comments>
		<pubDate>Sun, 02 May 2010 19:56:10 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=944</guid>
		<description><![CDATA[The interactive murder mystery, The Altos, has been making the rounds of community theaters and murder mystery dinner shows since at least 2006, but I finally saw it last night at the Bus Barn Stage Company. Bus Barn is a professionally managed community theater in Los Altos, Californa. Bus Barn puts on an eclectic slate...]]></description>
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		<title>One good sale deserves another. Selling more to the customers you have.</title>
		<link>http://www.nielsondesign.com/one-good-sale-deserves-another-selling-more-to-the-customers-you-have/</link>
		<comments>http://www.nielsondesign.com/one-good-sale-deserves-another-selling-more-to-the-customers-you-have/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 15:00:08 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing writer]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=938</guid>
		<description><![CDATA[In a previous blog post, I shared the advice of Charles Green (founder and CEO of Trusted Advisor Associates who has articles in the Harvard Business Review): “In tough times, shift your business development efforts away from new client acquisition to existing client development.” Of course, selling to existing clients or customers costs less than developing...]]></description>
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		<title>I built a website. Will they come? Part 1: Writing articles to lure visitors</title>
		<link>http://www.nielsondesign.com/i-built-a-website-will-they-come-part-1-writing-articles-to-lure-visitors/</link>
		<comments>http://www.nielsondesign.com/i-built-a-website-will-they-come-part-1-writing-articles-to-lure-visitors/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 19:22:42 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=933</guid>
		<description><![CDATA[The line from Field of Dreams, novel and movie, has become iconic. “If you build it, they will come.”  This may be true for baseball fields, but not necessarily for websites. Jeff and Ben here at Nielson Design can create you a smashing website that invites your customers and prospects to interact, one that creates...]]></description>
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		<title>How to sell in tough times:  Slow down, maybe?</title>
		<link>http://www.nielsondesign.com/how-to-sell-in-tough-times-slow-down-maybe/</link>
		<comments>http://www.nielsondesign.com/how-to-sell-in-tough-times-slow-down-maybe/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 17:56:59 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Blog Design]]></category>
		<category><![CDATA[sales strategy]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=926</guid>
		<description><![CDATA[Salespeople like to close the deal quickly. But sometimes slowing down the customer&#8217;s purchase decision process is the best thing you can do. I needed to replace my back door, so I requested estimates from three contractors. Two replied immediately and I picked one. Two days later, I had my new door. One contractor missed...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Dos and Don’ts For Turning Happy Customers into Your Business Ambassadors</title>
		<link>http://www.nielsondesign.com/7-dos-and-don%e2%80%99ts-for-turning-happy-customers-into-your-business-ambassadors/</link>
		<comments>http://www.nielsondesign.com/7-dos-and-don%e2%80%99ts-for-turning-happy-customers-into-your-business-ambassadors/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 16:48:33 +0000</pubDate>
		<dc:creator>Nancy</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[customer recommendation]]></category>
		<category><![CDATA[customer reference]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer testimonial]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=920</guid>
		<description><![CDATA[I told my hairdresser the other day that I really like the way she does hair coloring—my hair looks natural and has depth and I feel like it’s really me. She thanked me, and that was it. She missed a great opportunity. By contrast, I thanked my health insurance broker for going the extra mile...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Introducing: The Apple iMat &#8211; See it here first!</title>
		<link>http://www.nielsondesign.com/introducing-the-apple-imat-see-it-here-first/</link>
		<comments>http://www.nielsondesign.com/introducing-the-apple-imat-see-it-here-first/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 18:12:15 +0000</pubDate>
		<dc:creator>ben</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.nielsondesign.com/?p=915</guid>
		<description><![CDATA[]]></description>
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