About the types of people we like to help
We work with owners and partners of Silicon Valley businesses who are looking for ways to elevate their business and increase the level of trust with their clients. They wish to enhance the visible credibility of their firm in order to attract better clients and increase their value. We help them by professionally packaging, positioning, and marketing their services.
Industry Expert
You are an expert in your industry or field, but not design, CSS or online marketing.
Although you want to make a good impression, you don’t have the time or resources to devote to polishing your image and website. Because you are not a design and marketing expert, you put your website updates and most recent success stories on the back-burner. You say you will get to it some day, yet that day never comes because you don’t really know where to begin. Your client’s needs may have begun to take precedence over managing your own business!
Team Leader
You own a company or manage a team with anywhere from 1-100 people.
You rely on nurturing carefully crafted relationships in order to survive in today’s competitive business climate. Some of the titles you might use to describe yourself include: CEO, CFO, President, Director of Operations, Director of Marketing, Product Marketing Manager, or Business Development.
Smart and Proud
You’re good with numbers, understand your business and love what you do.
You could be a Small Business Owner, Financial Advisor, Health-Care Professional, CPA, M&A Specialist or Management Consultant, the titles range, but what you all have in common is that you need to get a clear message in front of your customers, clearly communicate the benefits of your service, and inspire referrals by exceeding expectations.
Are you facing any of these marketing challenges?
There Are Holes In Your Marketing System
You feel your marketing system is incomplete, or simply out of date.
When you’re engaged in day-to-day operations it’s hard to think about all of the marketing and design aspects of your business. There are too many to do’s, too many components and you are too busy right now. Not until you get a breather do you realize you need to put your marketing hat on in order to keep your business looking good and going strong. When you take a moment to audit your marketing you realize there are many components that are unfinished or dis-jointed.
Although you may have had some very successful client engagements, professionally packaging and communicating your success is a challenge. Someone has to gather material, create content, decide where the value is and that stuff takes time and resources are thin. When you look at the range of systems, tools, and work involved to market most effectively anxiety begins to set in. Sleepless nights may occur. Sometimes you wonder why you ever decided to get into this business in the first place. It’s easier just to do the bare minimum and go back to what you’re good at.
Your Website is Ineffective
You offer a professional service and deliver professional results, but your website is unprofessional.
As a business you are successful by delivering on your promise consistently and building trust with your clients. As so many firms rely on referrals, you may have rationalized not updating your website. The reality is that your existing clients will be much more willing, even excited to refer your business to their friends when they can share a crisp, clean website that makes them look good in the process. In this age of ubiquituous sharing, the research shows that website users are most motivated to share something because its credibility and value makes them look good in the eyes of their peers.
An Unprofessional Image Is Undermining Your Credibility
Your Image doesn’t match the quality of your business. People get the wrong impression.
Your company logo, the way your services are packaged, website, marketing materials, photos and typography is sub-par for the level of service you deliver. It’s hurting more than helping the credibility of your firm. You might even be ashamed or embarrassed to send a prospective client to your site because it doesn’t represent you appropriately. You need to present a professional image so when you approach sophisticated prospects they take your business seriously.
You Are Struggling to Keep Up With Changes in Online Marketing
You are not sure how to best use Social Networks, SEO, and other new technology to get the upper hand…
…and because internet marketing and services are not your specialty, you are unable to use these tools effectively or even know where to start. You may know SEO can increase relevant traffic to your website, and social networks are a great way to dialogue and engage people — but where should you begin? You may have heard some wild numbers about the prices that so-called SEO or “Social Media Experts” and consultants charge and have valid concerns about ROI. What about using Google Analytics to measure traffic to your website and determine its origin and behavior? How about the many collaboration, productivity, CRM, and other tools out there?
You Are Not Generating Enough New Opportunities
You are having difficulty conveying the value of your business clearly
Most people don’t really understand how your firm’s value is higher than the competition. The benefits you provide for your clients are not communicated as well as they could or should be. Whether it’s your written marketing materials or the text on your website, people don’t quite get you. As a result you are missing out on referrals to great prospects and other business opportunities.
We have had great success solving those challenges for these types of clients
Financial and other Professional Services
- Financial Advisors, CPAs, Capital Management Teams, Business Brokers, M&A Specialists, Consultants, Professional Coaches, Trainers, and Real Estate Agents
San Francisco Bay Area Small Businesses
- Manufacturers, Contractors, HVAC Companies, and Construction Firms
High Tech and Start-Ups
- Small Web Services, Software, and Big Hardware Companies