Even before the new company had a name, the entrepreneurs, Erhan Aksoy and Sue Anderson, engaged Nielson Design to work with them on branding the business and creating the website that is the engine of the enterprise. Three months later, CPE Link was launched.
Cisco Systems – Elevating the Enterprise UI Experience
Cisco Systems had a state-of-the art network management application with an unprofessional look and feel. Nielson Design worked with the UI team at Cisco to create a professional and polished graphic user interface.
Rackable Systems – Identity Overhaul = Big Payoff
A new CEO and CFO wanted to make a splash when they joined Rackable Systems in 2003. We helped them get the attention of big players. Since then Rackable System has gone public and made a reverse acquisition of SGI.
Legacy Capital Group – Polishing a Professional Service
As a Silicon Valley wealth management firm, Legacy Capital Group has high expectations from affluent and sophisticated clients. We created a personable and prestigious website to enhance the trust in their relationships.
From MMA Partners to Agilaire
MMA Partners had an unprofessional image, website and identity. Nielson Design helped MMA make the leap from one man show to one of Silicon Valley’s top 50 fastest growing companies.
Howell Electric – A 20 Year Old Company Gets a Facelift
Howell Electric is Silicon Valley’s 7th largest electrical contractor. Nielson Design helped re-designed the Howell Electric logo and developed a sophisticated website and business identity system.
Queen Bee – Identity and Packaging
At Fierro Design we developed Queen Bee’s identity and packaging. Fierro is well known for their experience with packaging, from polybags and labels to corrugated cartons, both simple and complex. They know and understand the production requirements for a wide variety of different print mediums – lithography, flexography and rotogravure – we worked together to create innovative packaging that gets attention.
Ballentine – Premium Tree Fruit Packaging
At Fierro Design we developed Ballentine Produce’s Sweet Memories identity and packaging. Fierro is well known for their experience with packaging, from polybags and labels to corrugated cartons, both simple and complex. They know and understand the production requirements for a wide variety of different print mediums – lithography, flexography and rotogravure – we worked together to create innovative packaging that gets attention.
Duraflame – Crackleflame Fire Log Packaging
At Fierro Design we re-designed Duraflame’s Crackleflame identity and packaging. Fierro is well known for their experience with packaging, from polybags and labels to corrugated cartons, both simple and complex. They know and understand the production requirements for a wide variety of different print mediums – lithography, flexography and rotogravure – we worked together to create innovative packaging that gets attention.
Grimmway – Baby Carrots Packaging
At McDill Associates we developed Grimmway Farms’ baby carrot packaging. McDill is well known for their experience with consumer packaging, from produce to high-end retail brands.
Newman’s Own – Organic Soy Crisps Packaging
At McDill Associates we developed Paul Newman’s Soy Crisp packaging. McDill is well known for their experience with consumer packaging, from produce to high-end retail brands. You may have seen this design in Costo or Trader Joe’s.
Kali – Board Game Identity and Packaging
Kali is a Silicon Valley entrepreneur’s idea to help kids excel at math while having fun. We worked together to design a unique identity mark and packaging that would appeal to kids.

